Do For The Sake Of Doing

In our academic days, we used to fill the assignment report with watever ideas that we could throw in, especially for business modules. A whole lot of ideas would be thrown into a business plan or marketing plan report, without giving a consideration of whether these ideas were feasible and cost-efficient or not. This was juz doing for the sake of doing, where the main priority was to hand in the assignment before dateline; while praying hard for high marks at the same time, haha...

In the business world we are dealing today, churning out ideas can be great. However, ideas need to be feasible, cost-efficient, effective and realistic...

You can't run newspaper ads for couple of weeks with a 2 grand budget.

You can't start giving out marketing fliers and expect crowd rushing in your outlet.